After 2 months of absenteeism, I finally managed to attend another APTS Meeting last night.
The speakers were Andy Ng, who spoke on producing Udemy videos for (nearly) free, and Walter Lim, who spoke on writing to get leads.
Andy showed us that, with the right equipment and know-how, it wasn't that difficult to produce an online course that could meet Udemy's standards. All we needed was a camera (on a mobile device), a camera stand (with an appropriate head), a video-editing app like VideoShow, PowerPoint installed on the same mobile device, a bluetooth headpiece with a mic, and content that we wanted to turn into a course. Easy peasy!
Of course, it wouldn't be too difficult to get better equipment if we are so inclined but Andy was insistent that there was no need. The most expensive bit of equipment was the bluetooth headpiece, which should be tested for high sound quality before buying.
Andy showed us how the apps he used worked and he showed us some of his finished videos, encouraging us to do the same. Of course, they aren't as polished-looking as 'professional' videos, but they certainly cost a lot less and still get the job done.
One thing that bothered me was Andy's speaking style, which was a little too opinionated for me and he had a tendency to go off-tangent. Also, there were a few times when he spoke rather condescendingly about other trainers who charged fees for helping others to put up Udemy videos. Perhaps he was trying to insert some humour into his presentation. However, I feel that he missed the mark and has, regrettably, adversely affected my impression of him.
Nevertheless, I won't associate a person's manner with the knowledge he has. If the information is useful, it should still be accepted and acted upon as it is.
Our second speaker was Walter Lim.
He told us that he wrote for a living and had been doing so for a very long time. His company name is Cooler Insights and they work with their clients to produce social media content and to direct traffic to their sites.
Being quite an writing expert, he emphasised the importance of an eye-catching visual, a powerful headline and a strong lead-in for any writing that we do. This is especially important for long articles and blog posts.
He also showed us the importance of incorporating appeals to Search and Social functions when we write and he also gave us links to useful tools and resources online such as Google Trends, SEMrush, Buzzsumo to look up trends and Freepik, Pixabay and Unsplash for visuals.
It's a lot to take in all at once but I'll certainly be putting Walter's advice to write regularly and consciously to practice.