market

Weekend Market at Capitol Piazza

Hello! It's been a busy month, resulting in a lack of updates. Nevertheless, here's the latest scoop:

I'll be setting up a stall (as Loupin Jewels) at the Makers' Market, in front of Capitol Piazza (City Hall area) over the weekend, from 10 - 11 Dec, 1pm - 9pm.

There, I'll be launching a new product, showcasing some charming jewellery and doing an activity-giveaway!

So, if you're in the area, do drop by, say hi and get a little gift from us! See you there!

 

 

Market Research on Gems and Jewellery is Tough

I recently started writing down my thoughts on the market for gems and jewellery in Singapore and I found how difficult it is to do market research properly.

One way would be to look for statistics and consumer data. There are those who say that numbers do not lie, but numbers make my brain hurt, so I'm trying to use as few numbers as possible in my research. 

That would automatically mean that my "report" will be poorly-received by "official" sources because I'm not referencing numbers.

Then again, these are still my own thoughts and observations. I learned what I wrote down by talking to dealers and jewellers, observing customers when they buy and a good deal of internet articles.

So all I'm trying to do is to string these thoughts together in a coherent fashion and study them so I can make some headway in the direction of what I want to do about the jewellery scene in Singapore.

Yeah, it's been pending an update for ages, and I'm nearly ready for the unveiling. It'll take a little while more. Stay tuned!

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A Weekend, A Market, A Learning Experience

Never having done anything related to retail before, I spent the weekend at a market - as a vendor.

Based on my photo albums, you may guess that I sold something related to something that I love - and you'd be right: gemstones.

It was a great experience and I learned a lot, saw things in new perspectives, and had a new appreciation for trading, economics, and human behaviour.

The main learning point had to do with the great disparity in foot traffic. There are times of intense activity as well as periods of dull lull. This spoke to me of the need to understand human motivations - why certain times brought certain people or their lack.

From this I started to understand the temptation of immersing yourself in your smartphone and simply serving the most interested people who started asking questions while ignoring those who casually browsed or glanced over. It was so easy to do this that I had to mentally remind myself over and over again to treat every browser as a potential customer.

Not everyone bought something, of course - economics at work here - but I was glad of the opportunity to share what I knew with my browsers. To see their smiles, receive their thanks, and hear their appreciation at learning something new  as they left inevitably reminded me of appreciative learners that I have had in schools.

All in all, it was a fantastic learning experience. The amount of insight I gained cannot possibly have been gotten elsewhere. I'd do it all over again.

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